Beginner's Guide · Blog · Social Media

Tips for Starting a Social Media Campaign

Well, today is the day … “Ditch New Year’s Resolutions Day”.  There is a day for EVERY thing, isn’t there? 

It is no wonder resolutions are broken so quickly … because new habits can’t be formed that quickly!  Hopefully you’ve spent some time reflecting this month and maybe have a “theme”, “word for the year” or “resolution”.  Whatever you call it, planning for newness is the perfect beginning for making change.

In the same way, starting a social media campaign is not much different.  Here are some baby steps to starting:

Decide WHAT it is you want to say and WHO you want to say it to. 

This is a process.  So, first focus on specific types of content you want to represent you or your business.  If you have worked on a Business Model Canvas and/or Pitch Deck, these will be very helpful in refining your voice.

Helpful Tip:  You may have different messages to different audiences within the same platform.  But!  Your mission and voice should remain the same.

COMMIT to your aesthetics and voice.

Hold your horses!!  Before you start posting and creating your digital branding, you’ll want to be sure to create content that looks the same and sounds the same.  It is VERY important to use similar filters on images, fonts and colors (that match/compliment your logo), etc.

Helpful Tip:  Take a couple minutes while watching TV tonight and scroll through accounts you follow.  Make observations about what you like and don’t like… then, use those observations to help create the content you want to represent you.

When creating written content, practice using the same type of phrasing, sense of humor, mission, hashtags, etc.  If you have extra content that may not match your brand, use it in your Facebook/Instagram “stories”, not onto your feed.  This will keep your message consistent and make you more valuable to your followers.

Helpful Tip:  I encourage you to use Canva, if you aren’t already.  It took me years to log on… why did I wait!?!  You can open a FREE account at  It is simple to create templates that are easy to duplicate similar looking content.

Implement a PLAN.

I suggest creating content for several weeks or a month at a time.  As you are creating images and text, I highly suggest creating a yearly calendar, giving each month a theme that creates movement and interest in your content.  A calendar also will assist in keeping you accountable and reward milestones.

To do this, I document all my content on a spreadsheet.  I’m sure there are specialized apps/platforms to organize content, but I find Google Spreadsheets are convenient and easy to use.  Be sure to record (columns) time, date, type of content, written content, images used and hashtags.  Recording planned and shared content on a spreadsheet/calendar also helps you to be less likely to post too close to each other and/or too much time between posts.

Helpful Tip:  After you have posted for several weeks, you can begin using analytics to determine the most optimal time and day to post or which content to promote.  You will need to create patterns and consistent posting.  Having a calendar or spreadsheet will make these changes easier to implement.

Build a new IDENTITY.

As you build your brand, be sure to connect with others on your platforms.  Share content shared by others (but, not competition) and “mention” influencers in your posts to expand your audience.  This is called “Reputation Management”.

Remember, this process will take time, but you’ll get it.  Just remember, quality over quantity.  (Unless you are on Tik Tok.)  But, always aim to be consistent.

I hope these tips help you in creating a new (and/or improved) social media campaign for your start-up or small business … and help you create some new, beneficial habits that will connect you to a new audience and loyal customers.


For additional information on forming a new habit, visit


i ❤ content

©2020 Darla D Hancock, The Social Market, LLC

17 Reasons · Blog · Entrepreneur · Life Learner

Sunshine on a Rainy Day

2017 is in full bloom… it is now April and my Tuesday blog has been as vacant as sunshine on a rainy day.  But, the optimistic view is that “April showers bring May flowers”, right?  I suppose there is something very transparent when I decided to write my “17 Reasons” series in “real time”.  I didn’t anticipate I would be writing about not writing — but, sometimes “real” things get in the way… sometimes “time” gets in the way… sometimes, both.

Several weeks ago, I really battled with how to continue with my “17 Reasons” series.  In true melancholy manner, the only option was to continue to working through reasons why it is important to capture a social market, but at the same time, I was really battling with my own Business Model Canvas as I continued to write.

I consulted with Tanner Collins, a small business expert.  And, as experts do, he made a highly reasonable and interesting suggestion:  why not continue to work through the “17 Reasons” series, but rework my BMC at the same time – sharing my working process on my blog.

Well, it took some time for me to process what seemed to be a big change of direction and purpose for this series.  But then I came to realize the purpose of my blog, my website and my business is exactly that — helping people through the process of their growing company, at the same time, establishing, embellishing and voicing their purpose to their social market.

Hashtag brilliance!!

During this last month, I have continued to think about the new direction of my “17 Reasons” series.  And writing this post, I considered backdating this post because I really didn’t like the fact that much of my fist 17 weeks have past, leaving an empty hole on my blog.  But, this needs to remain where it is — real time.

I think that it may be a good remember to everyone that life decisions and business plans will not look the same as you are inspired, as you grow and as your company evolves.  Sometimes, there are gaps in focus and direction.  Sometimes you need to refocus and redirect.

As far as changing my original intentions… it is uncomfortable and makes me apprehensive.  But, changes worth making can only bring end results that I could not have imaged… like, rain on a sunny day!

Maybe it isn’t change…  I’ll consider it progress!

17 Reasons · Blog · Entrepreneur

the non-waffle

“I ask existing users of a product how they would feel if they could no longer use the product.”  Sean Ellis

Here is the conversation I had with myself this morning:

I woke up late – again!  

I was going to make muffins for the kids for breakfast.

At this point, muffins will take too long to bake.  

Last night, I put the waffle iron away.

Mixing waffle batter will take too long.

All I have to do to make muffins is add 1/2 cup milk and an egg to the dry ingredients. (Martha White Gluten Free Muffin Mix is the best!)

If I mix muffins, I can use the waffle iron.  

It’ll make flat muffins. They’ll be crunchy muffins.  But, they’ll be done quickly.


What  I wasn’t expecting, was that my kids would think that because the “muffins” look like waffles, they would need maple syrup.

#5. Product

So, tonight, I hope to inspire you to find solutions for your business and motivate growth for your social market by looking for the obvious possibilities in everyday opportunities… even everyday situations like flat muffins and non-waffles.

As you continue to work through your marketing plan, your Business Model Canvas and/or your inspiration for a prosperous 2017, take into account this advice from Tristin Kromer of Grasshopper Herder about how to think about your product(s):

  • It is important to differentiate between product/market fit and problem/solution fit when measuring a company’s customer base.
  • When gauging a customer’s desire, companies need to be sure they are measuring desire for the product or service—not just for a solution.
  • Misinterpreting customers’ desire for a solution as desire for a company’s product or service will end up being a false positive for product/market fit.

Do you want to measure your product fit, your customer base or market fit, but don’t know where to begin?  Here are 10 suggestions from  Ash Maurya of The Lean Canvas:


  1. Your product is not “product”
  2. Explore different business models and prioritize where to start
  3. Understand the three stages of startups: problem/solution fit, product/market fit, scale
  4. Focus on the right metrics
  5. Formulate falsifiable hypotheses
  6. Architect for learning
  7. Architect for speed
  8. Go only as fast as you can learn
  9. Validate qualitatively, verify quantitatively
  10. Systematically test your model

“Life’s too short to build something nobody wants.”  Ash Mauyra

Whether you make flat muffins or chocolate chip waffles, it is necessary to to build perspective of a successful product… a product that others want, will use, will value, will miss if it’s gone.  A MVP requires action from these four parts of your BMC:  customers, value proposition, channels and relationship.

Go out there. Find your pockets.  Do big things… no syrup necessary.


Did you get my latest email?  See the options below and click…


To read THE MOTIVATOR, the first post in my “17 Reasons to” series —-> CLICK HERE

Some information for this post was found here.

©2017 Darla D Hancock, The Social Market, LLC

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17 Reasons · Blog · Branding · Communication · Social Media

knock, knock

Who’s there?

Your social market… that’s who!

One of my favorite things about an admirable comedian, is their ability to find obvious possibilities in daily happenings.  And by stretching how they think about what already seems obvious, they creatively communicate their observations to a targeted audience through stories that capture, amuse and intrigue.

I’m starting 2017 with blog posts inspired to motivate, by looking for the obvious possibilities in everyday opportunities.  No, I am not taking up stand-up comedy.

#4. Branding

What is branding?

Branding is a process.  The product of that process will differentiate your business from another companies.  By developing consistent and unique names, images, logos, wordsmithing, etc., branding aims to establish a consistent recognition which can additionally be used in advertising and marketing.

Why is branding important?

  1. Your established and consistent builds a line of communication with an audience
  2. Branding builds trust with your audience – they know you are who you say you are.

Here are four tips to remember when establishing or broadening an effective branding effort by Jose Costa:

  1. Be authentic
  2. Be relevant
  3. Be persistent
  4. Be consistent

Are you stuck?  Stretch your brand’s identity.  Don’t know where to start?  Spend some time with the Business Model Canvas.  Let the stretching begin!

If you don’t have the time or know how to begin, contract me to help build your social market!  Together we can focus on creatively communicating your brand to a targeted audience through content that captures and grows their digital marketing reach and engagement.


Did you get my latest email?  See the options below and click…


To read THE MOTIVATOR, the first post in my “17 Reasons to” series —-> CLICK HERE

©2017 Darla D Hancock, The Social Market, LLC

Follow my blog with Bloglovin

Entrepreneur · The Imbedded Mogul

Fashion Startup

As I continue to monthly revise my Business Model Canvas, I become intrigued by startups [and more so by the inspiring entrepreneurs behind them].

I’m looking forward to Lifetime’s Fashion Startup!!  Having a creative mind and wanting to do what I love to do for myself, I know that learning to think “business” stretches the other side of the brain in ways it doesn’t always naturally think.  I’m interested to see how creative, business, fashion, investors and reality TV will look.

Here is a sneak peak:

I’m not sure if I’ll be able to watch Project Runway: Fashion Startup weekly, but I’m hoping to Tweet about my experiences watching it on my @ImbeddedMogul Tweeter page.

Join me in the conversation!

Creative startup time! @LifetimeTV @SocialMarketLLC #imbeddedmogul #lifetimemogul

Video via @A&Enetworks.

Blog · The Imbedded Mogul

TIM – Week 2

Ahhhhh….. a chair!!  After 3 hours standing on the side of the road with my 4 kids with a very upset (and not drive-able) Mountaineer — I am here!  I was hoping to arrive early to have my Twitter accounts open and ready to go… but, LIFE HAPPENS!  Although, I did make sure to bring my laptop charger this week!

After writing my name [more legibly this week] on a name tag, my seat from last week was still waiting for me!  So, I took my place between Tammie and the projector.  While listening to the introduction and trying to get myself logged in to the WiFi, this is what happened:

Tonight’s session was broken up into two parts:

First, Doug Carleton continued to present The Business Model Canvas.  One of the things that seemed to stand out in his presentation and discussion was that the BMC is designed to help you with what you don’t know.  You think you should fill it up with 100 post-it of things you already have thought of!  But, as you work on the BMC, it really brings to your attention things you haven’t thought of before.  (And, in my case, assists you in taking off some post-it-necessities that you realized are not what you really want to do or what you need.)  To see what we talked about and see The Business Model Canvas for yourself, you can view one HERE.

After a short break with a little curry chicken salad, crackers, fresh fruit, cheese, cinnamon rolls and a little Twitter chatter, Doug led us in an interactive activity.  To begin, he “picked on” Evyette (but, she was very graceful about the situation).  She presented her business concept to all of us.  Then we walked through a blank BMC (not literally) for her business.  We filled up the white board with suggestions, thoughts and ideas, working off of each other’s perspectives, experiences and expertise. Soon, we had a BMC that she could incorporate into the one she is working on.

The process was very interesting!  After everyone’s input, I told her that I thought she wouldn’t be able to go to sleep because her head was probably full of so many ideas!

Also from this activity, I gathered these notes:

  • The Business Model Canvas = thought process (a hypothesis)
  • It is important to not only plan for now, but play your business for what may or may not happen later.
  • Research is VITAL.
  • Be aware that investing time in a “business plan” may give you false expectations and result in failure.
  • Lastly, do MARKET TESTING! Give quotes. Do work. Learn from it!

As Tanner recapped the night and what we could expect next week, he gave everyone a copy of the book Anatomy of a Business Plan:  The Step-by-Step Guide to Building a Business and Securing Your Company’s Future by Linda Pinson… followed by the instructions to read the first three chapters by next week.

As everyone was packing up, Tammie and I commented about how quickly the session went!  It really did!  It was a very informative and interactive night!  Well, it is time for homework… although, maybe I’ll sleep some first.  Today was a big day!  See you next week or before then on Twitter or Facebook!

Thanks for following The Imbedded Mogul!


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