knock, knock

Who’s there?

Your social market… that’s who!

One of my favorite things about an admirable comedian, is their ability to find obvious possibilities in daily happenings.  And by stretching how they think about what already seems obvious, they creatively communicate their observations to a targeted audience through stories that capture, amuse and intrigue.

I’m starting 2017 with blog posts inspired to motivate, by looking for the obvious possibilities in everyday opportunities.  No, I am not taking up stand-up comedy.

#4. Branding

What is branding?

Branding is a process.  The product of that process will differentiate your business from another companies.  By developing consistent and unique names, images, logos, wordsmithing, etc., branding aims to establish a consistent recognition which can additionally be used in advertising and marketing.

Why is branding important?

  1. Your established and consistent builds a line of communication with an audience
  2. Branding builds trust with your audience – they know you are who you say you are.

Here are four tips to remember when establishing or broadening an effective branding effort by Jose Costa:

  1. Be authentic
  2. Be relevant
  3. Be persistent
  4. Be consistent

Are you stuck?  Stretch your brand’s identity.  Don’t know where to start?  Spend some time with the Business Model Canvas.  Let the stretching begin!

If you don’t have the time or know how to begin, contract me to help build your social market!  Together we can focus on creatively communicating your brand to a targeted audience through content that captures and grows their digital marketing reach and engagement.

Darla

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To read THE MOTIVATOR, the first post in my “17 Reasons to” series —-> CLICK HERE


©2017 Darla D Hancock, The Social Market, LLC

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