17 Reasons · Blog · Communication · Self-Management

blink . blink

“Use social media to give direction to your audience.”  The Social Market LLC

Last week, I wrote about being motivated to find the possible in the obvious.. making the best of New Year’s Resolutions.  Today, I’d like to share with you my first reason for making your social media platforms a key communication tool for your business, allowing others to recognize the possibilities that you have to offer them.



For the second week in a row, my motivation comes from the obvious [and the automobile]… the blinker.

Blinkers seem so simple to use.  But, how often does it seem that someone slams on the breaks to make a right turn with no notification… uses the turn signal but turns the opposite direction… turns on the left signal what seems to be 3-miles before the turn, leaving you to constantly be on edge as to when the turn is actually going to happen… and so on.

If you think about it, a turn signal really has a simple purpose: to communicate direction (much like social media).  They both:

  1. Are simple tools accessible to virtually anyone [who has a car or computer/phone]
  2. Created with a specific purpose
  3. Come with basic instructions
  4. Used to communicate with others

To help demonstrate, take a look at this video I discovered on YouTube:


Now, doesn’t that seem simple?  Thank you, Joseph!!

As he pointed out: if you have a car, you have a turn signal.  Well, I will admit, [social media isn’t 80 years old and] there are an additional number of steps when using social media to reach and engage with your company’s social market.  But, I say, “Start small, but think big!”

Let’s get in the driver’s seat and look at why I think using “it” [a blinker] is much like using “it” [social media] to reach and engage with your audience, clients or customers:

Here are some positives:

  • Using “it” makes you more intentional with your plans.
  • “It” helps you prepare for the change that is coming.
  • “It” brings attention to your intentions.
  • Using “it” respects those who you want to communicate with.
  • “It” keeps you and others on the same page.

But, here are some negatives:

  • If you forget to use “it”, others miss what you could’ve communicated.
  • If “it” communicates the wrong direction, you could mislead or confuse others.
  • Know who is looking and taking advantage of the right time to use “it”, otherwise it is an ineffective tool.
  • If the light is burned out, “it” will be time and energy lost.

“Tips for giving direction to your social market:  know your brand, your intentions and your audience.”  The Social Market LLC

If you need a platform set up or looking for someone to partner with your company to curate customized content, email me … and we’ll get “it” blinking again!!


Did you wonder what is in the back seat of Joseph’s car?   Joseph, if you see this post, we’d love to know!

To read THE MOTIVATOR, the first post in my “17 Reasons to” series —-> CLICK HERE

To see more videos by Joseph Rodriquez [found via Google search] —-> CLICK HERE

©2017 Darla D Hancock, The Social Market, LLC

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