“Stupid” Entrepreneurs!

Today, I came across an interesting [and enticing] article via Flipboard titled, ‘Shark Tank’ star Barbara Corcoran says all her best entrepreneurs are ‘stupid’.

Stupid?!?

Whether she meant “the ‘s’ word” or used it as an analogy, it was an interesting read… although, personally, I don’t think “the ‘s’ word” is the right choice. I thought I would share my two favorite lessons learned from this article:

Entrepreneurs need to be flexible enough to bend – at the right time… but, a smart, strong, intuitive and risk-taker the rest of the time.
A good title will get readers reaction & attention.

I probably would have skipped over the Flipboard article if it had been titled, ‘Shark Tank’ star Barbara Corcoran says all her best entrepreneurs like apples or ‘Shark Tank’ star Barbara Corcoran says all her best entrepreneurs are good at math.

When someone is scrolling through your website, their inbox or social media streams, did you know you have seconds to catch their attention? HubSpot still says that 33% of email recipients will open an email based on the solely on the subject line.

Here are a few suggestions from HubSpot to get you started on writing subject lines, blog post titles or tweets to get you started:

Make people feel special
Create a sense of urgency
Don’t forget, you can be ‘punny’
Don’t overdue on CAPS or !!!!!

Thanks for the tips, HubSpot! If you are working on building a skillset for eNewsletter subject lines or are interested about capturing a larger audience, HERE is a great resource too.

Well… go out and get them stupid!!

(Sorry.. had to.)

Darla @SocialMarketLLC