For the typical business model, social media platforms are not an optional resource, or for that matter, a free website. The social market of technology is an open opportunity to reach new clients and develop new relationships. However, it isn’t just “retweeting” a funny video or saying, “Happy New Year”. Connecting with your social market takes creativity, planning and research.
I thought that August would be a great time to present a couple of thought-points with you… aspects of your social market you may have not considered or may not be giving enough attention. Over the next couple months, I will be walking through weekly reasons why your company needs to take advantage of your social market. By strategically utilizing social media, your products, processes, client-base and customer-relation will expand… along with your business:
PURPOSE | What do you have to say? Is anyone interested in hearing your message, learning about your product or joining in a virtual conversation with you?
AUDIENCE | Who are you reaching? Is it the audience you want to reach?
VOICE | What do you want to communicate to your audience? Not only the words you choose, but the tone in which you post.
ANALYTICS | When is the best time to reach your audience? If you aren’t taking advantage of utilizing analytics, you may not be optimizing your potential reach and engagement ability!
STRATEGY | How do you post? Random posts (both content and time) will most likely leave your audience random (both in reach and intimacy).
CONTENT | Does your content reflect your brand, your voice and attract positive attention?
Continue to follow this blog series, or to get all the links in September, just send me a quick email with the subject line “AugustTips”. You can email me at: firstname.lastname@example.org.