This afternoon, I headed into the grocery store to pick up a couple of things.
When I walked in through the front door, I quickly had to re-adjust my route because there was an abandoned cart in the middle of the walk way. Right in front of the in-store bank, there was a lonely cart almost completely full of grocery items. (I really never like seeing carts with groceries sitting around a store – whether it was is an unkind shopper or the inattention of an associate, it always tends to bug me.) I got my apples and Gluten Free corn dogs for my kids. And, when I checked out, thinking maybe it was a banker’s cart – it was still there!!! With workers walking back and forth all around the cart, I couldn’t understand why someone’s abandoned shopping cart was left for everyone’s inconvenience and observation. Well, I just went on with my day.
It wasn’t until later in the afternoon, did I hear an update on the hurricane approaching the East Coast of Virginia…
…the grocery cart!!!
It wasn’t an abandoned grocery cart left for visual frustration or inconvenience! I think it was the pretty intelligent, out-of-the-box thinking of… someone. I spent my whole shopping trip thinking about that cart full of gallons of water. Although I didn’t buy any bottled water, batteries or candles while I was in the store, I wonder how many shoppers left the hurricane-obsessed news from the parking lot, caught attention of the cart and bought bottles of water they weren’t intending on buying?!
Just a reminder, marketing isn’t always about what you say… it may just be about where you put something that isn’t saying anything at all.
Thanks for the reminder, Joaqin.
Everyone stay prepared & safe!
Image courtesy of Unsplash. Thanks, Unsplash!