Communication · Marketing

Smart Think’n

I recently got our list of professional providers list for our new optical plan… yes, my age is catching up with me!

As I was clicking and searching through the list, I came across the website of Dr. Nina J. Cox, CD PC.  Now, this is what I’m talking about!!  People without vision problems probably aren’t going to be visiting her website, right?  So, do you know what she has on the top right corner of her site??

Dr. Cox

She has a “type size” selector!  That is thinking of the atypical-obvious visual communication that provides visitors with the extra touch that they didn’t know they were “looking” for!

Image compliments of StockSnap. Thanks, StockSnap!

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